Branding
Logo and brand identity
A mark that still reads at the size of a profile picture and still looks right three feet wide on the side of a van. Plus the colours and type that go with it, so everything carrying your name looks like it came from the same business.
What you get
A mark that survives every size
The test is not how it looks on a designer's screen. It is whether it still reads on a yard sign from across the street, on a van door at forty miles an hour, and shrunk into a circle on a Facebook profile. Those are three different problems, and the logo gets drawn to survive all of them.
Colours and type, not just a logo
A logo on its own is not an identity. You get a small palette and a pair of typefaces chosen to sit with it, so an invoice, a sign and a website look like one business rather than three that happen to share a name.
Legible in one colour
Some places give you exactly one colour - a stamp, an embroidered shirt, a vinyl cut, a newspaper ad. A logo that falls apart in black and white was never finished, so yours gets checked that way before anyone signs it off.
Every file you will actually be asked for
Vector files for anything printed, so a sign shop can scale it as far as it likes without it going soft at the edges. Flat one-colour versions. Correctly sized images for social profiles. Handed over in a labelled folder so you are never guessing which one to send.
Yours outright
You own the artwork and the source files. No licence, no annual fee, and no asking permission before you put it on something.
How it works
01
What you actually do
Twenty minutes on the phone about the work, the customers and who else is competing for them. Most of the useful material comes from how you describe the jobs you like, not from a mood board.
02
Two or three directions
Options that genuinely differ from each other, rather than one real idea flanked by two weak ones put there to make it look better.
03
Refine the one you pick
Spacing, weight, how it behaves small, how it behaves in a single colour. This is where a rough idea becomes something you can hand to a sign shop.
04
Handover
The full set of files, labelled, with a short note on which version to send where.
What this does not cover
- Trademark searches and registration - nothing gets knowingly copied, but clearing a name legally is a trademark attorney's job rather than ours
- Printing of any kind - artwork is supplied print-ready and you take it to whichever printer or sign shop you prefer
- Rebranding a business that already has signage, vehicles and stationery out in the field, which is a considerably bigger job than this
Questions
- Why does the price say included?
- Because a new website carrying a logo that does not match it is half a job. Branding comes with a website build rather than being sold alongside it. If you want the logo without the site, say so and it gets priced on its own.
- What if I already have a logo?
- Then we use it. The work becomes making sure it is properly set up - the file formats you will be asked for, a palette and type that sit with it, and a one-colour version if you do not already have one. That is usually faster and cheaper than starting again, and we will say so rather than talk you into a redesign.
- How many options do I get?
- Two or three real directions, then proper refinement on the one you choose. Not fifty thumbnails - that makes a decision harder, not easier.
- Can it go on a vehicle or a large sign?
- Yes, and that is specifically what the vector files are for - a wrap installer or sign shop will ask for exactly those. Worth mentioning a vehicle wrap up front though, because it changes how wide the mark wants to be drawn.
- Do I own it?
- Yes, outright, including the source files. No licence and no annual fee.
Let us see what you do.
Tell us about the work and the customers you want more of. You get real options and a price in writing, not a mood board.